Fabien Alexandre
Digital Marketing Manager @ABB
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WORK HISTORY
Digital Marketing Manager @ABB
Lyon, FR
Responsible for the digital ecosystem of ABB France Electrification Division* Marketing & Communication support for Product Managers and Global Headquarters* Generate new business opportunities through promotion, media campaigns (internet/social networks)* Linkedin campaigns manager + CRM and marketing automation program (Pardot Salesforce)* Content Generation via CMS, social networks (Youtube + Linkedin) and internal newsletter (mailchimp)* Creation of Data Studio Dashboard and implementation of SEO recommendations* Administration of the SharePoint Backoffice, Power Automate, Teams.
EDUCATION
CNED Communication and Trading
A level
CESI Computer Maintenance
BTEC HND
CES Embassy San Francisco
TOEFL CBT 273/300
ETP Structured Project Management
Professional Certification
CNED International Trading
BTEC HND
SKILLS
ABOUT FABIEN ALEXANDRE
Live Producer with 6 years’ experience and 5 years in community management and social media management. Solid experience in Project Launches, Project Management, Marketing, Branding, Content Management and Community Management. Professional objectives: Build a career in an international environment, work with creative and talented collaborators, be part of challenging projects. Qualities: Creative, driven, problem solver Specialties- Project launch (4 MMORPGs)- Project Management, JIRA - Team Management, Recruitment - Marketing Strategy, Branding - Positioning, Targeting MKT Mix - Assets Creation, Creative Briefs - Customer Acquisition - Retention & Monetization - Customer Relationship MGT - Communication Plan - Social Engagement & Campaigns - Web User Experience - Customer Support Management
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