Javier Lopez
Product Marketing Director Services, Us Marketing and Sales, Electrification @阿西布朗勃法瑞公司（ABB）
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WORK HISTORY
Product Marketing Director Services, Us Marketing and Sales, Electrification @阿西布朗勃法瑞公司（ABB）
Miami, FL, US
Product Marketing Director – Services, US Marketing and Sales, Electrification is responsibility for the development, expansion, and profitable growth of the service portfolio. He is accountable for the value creation through full life-cycle ownership of the products and services. Growth expansion both sales and market share through implementation of offering marketing strategies in line with global Services strategy. He will collaborate with both local and global teams to ensure that the US commercial organization has the selling tools and capabilities to meet yearly targets for orders, revenues, price, and product mix.Create and implement plans to proactively target installed base with commercial touchpoints across the entire life cycle, deploying advanced analytics such as point of sale, product warranty and contract renewal.Creates, plans and ensures implementation of the local go-to–market services marketing strategy including definition and communication of product value propositions and offer positioning in accordance with the global offering marketing strategy.
EDUCATION
Florida International University
Bachelor, Electrical Engineering
Nova Southeastern University
Master, International Business Administration
SKILLS
ABOUT JAVIER LOPEZ
Javier Lopez is the Senior Product Marketing Director – Services, US Marketing and Sales, Electrification, responsible for driving the development, expansion, and profitable growth of the Electrification Service Portfolio. He leads value creation through full lifecycle ownership of products and services, aligning offering strategies with global Services objectives. Javier collaborates closely with local and global teams to ensure the U.S. commercial organization is equipped with the right product mix, selling tools, and capabilities to meet annual targets for orders, revenue, pricing, and market share. Driving profitable growth across legacy parts and retrofit product lines through strategic channel programs. He bring deep expertise in national and regional partner networks, product mix, and customer segments to improve availability and performance. Passionate about building scalable solutions that connect the right products with the right partners. Prior to his current role, Javier Lopez served as Product Marketing Leader for the product portfolio at ABB Electrification, covering Switchgear, Paralleling Switchgear, and Busway. He joined ABB through the acquisition of GE Industrial Solutions in June 2018, where he played a key role in integrating the global panel builder organization. In this role, Javier was responsible for the development, commercialization, and profitable growth of his product lines, driving value through full product lifecycle management and customer-centric market strategies. He evaluated competitive pressures and business opportunities to shape both short- and long-term product strategies. As Global Panel Builder Leader, he built and led a regional-focused organization to grow revenue, margin, and market share. He also served as Product GM for Power Delivery and LatAm Equipment Leader at GEIS, oversee-ing product strategy and development for low and medium voltage industrial lines across Latin America. With 29+ years of experience across GE businesses—including GE ED & C, GE Power Controls, GE Consumer & Industrial, and GE Industrial Solutions—Javier held key roles in Sales, Marketing, and Product Management.
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