Fabienne Lee
Manager, Device Lifecycle Product Management @TELUS
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WORK HISTORY
Manager, Device Lifecycle Product Management @TELUS
Toronto, ON, CA
I lead the full P&L, product lifecycle, and go-to-market strategy for a multi-brand portfolio spanning TELUS, Koodo, and Mobile Klinik. I oversee pricing strategy, market positioning, and profitability management for Residual Value (RV), Trade-In, and Certified Pre-Owned (CPO) programs that represent more than half a million devices annually, ensuring alignment with business objectives and market demands.In addition to managing program performance, I own and manage the platforms that deliver the customer experience for used device returns, collaborating with product marketing, channel owners, developers, and project teams to design and execute seamless, user-friendly solutions that drive both customer satisfaction and profitability.I work closely with cross-functional teams — including supply operations, marketing, sales, finance, technology, digital, and customer service — as well as external wholesale partners, to synchronize strategy and execution. Leading a diverse team of high-performing professionals, I provide strategic direction, foster innovation, and create a culture of collaboration and growth.By combining deep market insights, competitive analysis, and analytics-driven decision-making, I ensure our programs and platforms remain relevant, competitive, and customer-focused in the fast-evolving mobile marketplace.
EDUCATION
Seoul National University
International Exchange Program, Business
Simon Fraser University
Bachelor of Business Administration, Business Administration
Ivey Business School at Western University
Bachelor of Arts, Honors Business Administration
SKILLS
ABOUT FABIENNE LEE
Strategic leader managing the P&L, lifecycle, and go-to-market strategy for TELUS’ multi-brand used device portfolio across TELUS, Koodo, and Mobile Klinik. Oversee Residual Value, Trade-In, and Certified Pre-Owned programs representing more than 500K devices annually. Own the platforms that power the used device return experience, ensuring alignment between customer satisfaction, operational efficiency, and profitability. Collaborate across supply operations, marketing, sales, finance, technology, and digital teams to optimize pricing, enhance market positioning, and deliver results. Lead a diverse, high-performing team while fostering innovation, collaboration, and analytics-driven decision-making.
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