Fabianne Meyer
Head of Casting and Talent Relations @First Media Us
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WORK HISTORY
Head of Casting and Talent Relations @First Media Us
Los Angeles, CA, US
Direct and manage all casting and talent relations for First Media’s content brands including So Yummy, Blossom, Blusher, and BabyFirst, along with the company’s branded, direct response, and influencer content. Built and scaled the Casting Department from the ground up, establishing tailored pipelines for both scripted and unscripted content across platforms. Oversee casting for hundreds of productions — from short-form viral content and UGC-style videos to editorial campaigns, ad spots, and long-form branded content. Source and audition 600+ actors weekly, ensuring a seamless and efficient casting process that aligns with brand tone, audience, and production timeline. Drive influencer and content creator outreach, managing talent negotiations and securing top-tier personalities for brand campaigns. Design and optimize casting workflows, collaborating cross-functionally with production, creative, and legal teams. Cultivate global talent networks, attending showcases and events to stay ahead of trends in digital, TV, and film talent.Key Achievements:Launched and led influencer casting for multiple brand partnerships, increasing engagement and reach.Introduced systems that cut casting turnaround time by 40% without compromising quality.Negotiated and closed hundreds of talent contracts with a focus on equity, representation, and brand fit.
EDUCATION
University of Cape Town
Theatre Studies
The New School
Bachelor's degree, Psychology
SKILLS
ABOUT FABIANNE MEYER
Casting Director | Talent Strategist | Creative CollaboratorWith over 13 years of experience in commercial, film, television, and digital media, I bring a deep passion for discovering unique, compelling talent and connecting them with the right projects.I’ve led casting and talent strategy for a wide range of formats: from national ad campaigns and unscripted series to influencer-driven branded content and scripted shorts. My specialty lies in building strong, lasting relationships with talent, creators, and reps across the globe, while designing casting workflows that support both creative vision and production needs.Whether it\'s sourcing talent for a viral social video, securing high-impact influencers for a campaign, or casting actors for a commercial or short- I thrive on the challenge of finding the perfect fit.Specialties: Casting (scripted & unscripted) Talent Booking & Influencer Relations Creative Development Project & Production Workflow Management Global Talent Scouting
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