Aerin Arkoff Cann
Vice President, Marketing and Client Services @First Media Us
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WORK HISTORY
Vice President, Marketing and Client Services @First Media Us
Marketing:• Build annual strategy and tactical executions to achieve brand and business goals• Identify valuable business development opportunities • Head all marketing initiatives and provide CEO/President with communication material for business growth• Work directly with the sales team to build collateral for revenue opportunities• Analyze brand performance to develop our company and brand stories• Create marketing tactics for cross platform promotion of our new TV Channel - So Yummy TV• Oversee and manage PR team to build brand awareness and resonationClient Services:• Oversee all partnership deals with our brands• Run full execution of all client branded content, from KOC to analysis of performance• Create multi-department communication on client goals and content direction (Creative Production Department, Operations Department, Sales Department, Finance Department)• Communicate success to clients from concept creation through launch• Determine partnership growth opportunities
EDUCATION
Loyola Marymount University
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT AERIN ARKOFF CANN
Passionate Digital Marketing Executive, strategizing and executing on key business objectives from development to implementation.Specialize in Retail, CPG, Lifestyle and Beauty brand marketing campaigns through key partnerships as well as identifying valuable business development opportunities to meet revenue, content and awareness goals. Expertise in B2B Marketing and Lead Gen Strategies, Digital Brand Strategy, Sales Marketing, Brand Partnerships, Launch of Full Funnel Marketing Campaigns across all social platforms and Data Analytics for Optimizations.
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