Fabian Poffo
Senior Manager Channel Marketing @Fortinet
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WORK HISTORY
Senior Manager Channel Marketing @Fortinet
Munich, DE
Lead the Channel Marketing function for Germany, driving partner engagement and go-to-market initiatives across the Fortinet partner ecosystem. Responsible for team leadership, strategic planning and execution of scalable channel programs supporting revenue growth.Key Responsibilities- Lead and develop the Channel Marketing team in Germany- Design scalable partner engagement and enablement frameworks- Align marketing initiatives with channel sales strategy and pipeline goals- Develop best-practice models for partner activation and demand generation- Manage budget planning and performance tracking of channel initiatives- Collaborate closely with Channel Management, Sales and EMEA teams- Support strategic partner development through targeted marketing programs
EDUCATION
Berufliches Schulzentrum Alois Senefelder München
Mediengestalter Digital & Print, Konzeption & Visualisierung
International School of Management, Germany
Bachelor of Arts - BA, Business Administration - International Management
International School of Management, Germany
Master of Arts - MA, Supply Chain Management & Logistics
Gymnasium Kirchheim
Allgemeine Hochschulreife
ABOUT FABIAN POFFO
Channel and business strategy professional with 10+ years of experience in cybersecurity and international distribution environments (Fortinet, Ingram Micro, Exclusive Networks). Experienced in leading channel marketing teams, designing scalable partner engagement models and aligning EMEA go-to-market frameworks with regional execution. Strong background in partner ecosystem development, budget ownership and data-driven performance steering.
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