Ezgi Erdem Kurdoglu

Performance Marketing Lead @Knowunity

Berlin, DE

Driving scalable app growth through a data-driven, full-funnel performance marketing strategy across 14 markets (US, DACH, UK, FR, IT, TR, LATAM, and Eastern Europe). Focused on user acquisition, retention, and monetization through a holistic channel mix. • Channel Management: Running and optimizing campaigns across Meta, TikTok, Snap, Google UAC, and Apple Search Ads (ASA) to drive efficiency and scale in competitive environments. • Creative & Targeting Strategy: Running A/B tests across audiences, creatives, and bid strategies to improve CAC, ROAS, and LTV. Tackling challenges such as under-18 targeting restrictions and audience overlap. • Localization & Influencer Strategy: Working with creators and creative teams to produce localized, high-performing content aligned with cultural calendars and market trends. • ASO & Store Presence: Partnering with product/design to improve ASO assets and metadata. Leveraging AppTweak, ASA, and Google Play Console for keyword strategy and conversion optimization. • Analytics & Ops: Using Metabase, GSheets, and Notion for reporting, experimentation tracking, and team coordination. • Strategy & Team Leadership: Defining KPIs, running weekly marketing syncs and 1:1s to align priorities, resolve blockers, and drive roadmap execution.Key Achievements: • Scaled Turkey to 1M users within 6 months post-launch. • Launched 7 new markets (TR, RO, GR, MX, AR, PE, BR) within 7 months. • Integrated “University” feature into app & GTM strategy. • Reduced Cost per Purchase by 60% in DACH (3 months) and 50% YoY, while growing subscriptions by 40%. • Cut CPP by 50% MoM in Poland, doubling subscribers. • Lowered Cost per Subscriber by 50% in Turkey with 25% growth in subs.

Berlin Professional School – HWR Berlin

Master of Science - MS

Boğaziçi University

Bachelor’s Degree

Gündoğdu Koleji

High School Diploma