Benjamin Lee
Performance Marketing Manager @Xponential Fitness
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WORK HISTORY
Performance Marketing Manager @Xponential Fitness
Orange County, CA, US
Helping drive performance marketing initiatives across Xponential Fitness brand programs, with an emphasis on lead generation, reporting visibility, and cross-functional alignment.• Partner across internal marketing stakeholders and agency teams to improve campaign execution and operational follow-through.• Support dashboarding, reporting, and insight development to help translate media performance into actionable business decisions.• Contribute to optimization efforts across paid media and related workflows in a fast-moving, multi-brand environment.• Help create greater clarity across performance, process, and cross-functional communication.
EDUCATION
Arizona State University
Bachelor's degree, Liberal Arts and Sciences, General Studies and Humanities
UC Santa Barbara
Mathematics and Computer Science
SKILLS
ABOUT BENJAMIN LEE
I bring a blend of performance marketing, digital strategy, and enterprise program leadership across agency, consulting, and in-house environments. My background includes B2C paid media across Google Ads, Meta, and related digital channels, with a focus on forecasting, measurement, conversion quality, and connecting marketing performance to downstream business outcomes.Right now, my work is centered on performance marketing in a multi-brand environment, with an emphasis on lead generation, marketing analytics, cross-functional alignment, and operational clarity.I’ve also worked across large-scale digital initiatives supporting complex stakeholder groups, vendor partners, and cross-functional teams. My strength is creating clarity in fast-moving environments—aligning priorities, improving operating rhythm, and translating complex inputs into actionable plans, reporting, and executive-ready communication.A core part of how I lead is through stakeholder partnership and team development. I enjoy helping people and teams execute well through change, whether that means improving collaboration, building trust across functions, or creating the structure needed to move work forward effectively.I also bring people leadership and talent development experience from my background as an NCAA Division I Coach and Recruiting Coordinator, where I built teams, developed talent, reinforced culture, and helped individuals perform at a higher level.
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