Evgenia Rud
Head of Marketing and Demand Generation @Code Intelligence
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WORK HISTORY
Head of Marketing and Demand Generation @Code Intelligence
DE
Developing and executing a comprehensive demand strategy to drive revenue growth, targetingenterprise customers and open-source developer communities. • Leading marketing team of five, owning all marketing budget.• Reporting on key metrics and business KPIs, including ROI, CPL, Marketung Sqls. Built all analytical reports and tracking from scratch. • Launching targeted marketing paid campaigns to get strong inbound flow of leads and opportunities: Google and Linkedin.• Working closely with SDR and sales teams to improve outbound email campaigns and Linkedin reach out.• In collaboration with DevRel, engaging with the developer community through events, webinars, content marketing, and partnerships to drive product awareness and adoption. • Finetuning SEO, link building, website A/B tests and analytics, relevancy, traffic, clicks.
EDUCATION
American University in Bulgaria
Bachelor’s Degree, Marketing, Mass Media and Journalism
University of Indianapolis
Bachelor of Science, Marketing, Communications
SKILLS
ABOUT EVGENIA RUD
I help B2B SaaS companies scale pipeline fast — by building demand engines that work, hands-on. With 15 years of experience in high-growth environments I led marketing to consistently deliver company pipeline growth, largely through paid inbound, strategic GTM, and full-funnel optimization. What I bring:Built marketing demand from the ground up in scaling SaaS — fast-moving, resourceful, and outcome-driven.Owned paid & organic channels, driving predictable MQL, SQL, and revenue growth.Defined personas, ICP, messaging, and attribution models that shaped strategy and spend.Launched region-specific demand programs in the US, UK, LATAM, Middle East and Eastern Europe.Worked closely with Sales & SDRs to improve handover, nurture, and close rates.If you\'re needing a hands-on, analytical marketing leader to turn marketing into a growth engine, let\'s connect.
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