Evelyn Shetzline
Marketing Coordinator @Coldwell Banker
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WORK HISTORY
Marketing Coordinator @Coldwell Banker
La Jolla Shores, CA, US
With an office of 100+ agents at Coldwell Banker Realty, I manage and execute strategic marketing campaigns that elevate agent visibility and drive business growth. I oversee the creation of digital content—including social media assets, property listings, and paid advertisements—resulting in a 15% average increase in online engagement. My role includes developing personalized marketing plans, leading in-office training sessions, and optimizing agent websites for SEO. In addition to marketing, I provide essential administrative support to streamline operations. This includes managing all documentation related to property transactions (listings, contracts, closing statements), coordinating daily communications, scheduling, and ensuring smooth workflows. I also produce custom print and digital materials such as brochures, newsletters, and weekly newspaper ads featured in La Jolla Light- Provide administrative and marketing support to agents and leadership at Coldwell Banker Realty- Design and manage digital content strategies, increasing agent visibility by an average of 15%- Lead training sessions and collaborate with agents to develop and refine personalized marketing plans- Create custom print and digital assets, including flyers, newsletters, logos, and weekly newspaper ads- Manage agent websites, email campaigns, and paid advertising across Google Ads and Meta platforms, with SEO optimization for maximum reach.
EDUCATION
University of San Diego - Knauss School of Business
Bachelor of Business Administration - BBA
Upper Darby Senior High School
High School Diploma
ABOUT EVELYN SHETZLINE
As a Marketing Coordinator at Coldwell Banker Realty, I organize and execute strategic marketing campaigns for an office of 100+ agents. I play a key role in driving both marketing and operational success by overseeing social media content and ensuring effective property marketing to attract potential buyers. I graduated from the University of San Diego with a double major in Marketing and Finance and a minor in Ethnic Studies, which has provided me with a strong foundation in both business strategy and financial analysis. I’m passionate about leveraging these skills to contribute to business growth and innovation, particularly at the intersection of marketing and real estate. Outside of my professional career, I’m an avid reader, traveler, and writer, always seeking new ways to channel my creativity. I’m eager to connect with like-minded professionals, exchange insights, and contribute to the ever-evolving fields of marketing, real estate, and finance.
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