Evan Hofberg
Director, Marketing & Analytics @Connexity, Inc.
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WORK HISTORY
Director, Marketing & Analytics @Connexity, Inc.
Los Angeles, CA, US
Connexity is a performance marketing network and tech company that helps retailers acquire new customers and drive incremental sales. Our team manages customer acquisition channels on behalf of thousands of retailers, with 20+ years of proven success in the US and Europe.Connexity was acquired by Taboola (TBLA) in 2021.
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.)
SKILLS
ABOUT EVAN HOFBERG
Performance marketer and data analyst with 8+ years of experience in customer acquisition, analytics, and client services.Areas of Focus- Marketing strategy- Data & marketing analytics- Project & testing roadmap ownership- Product & tooling development- A/B testing- Conversion optimization- Customer retention and engagement- Working with clients and various stakeholders (e.g. Sales, Product/Engineering, Brand Marketing, Ops)
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