Eva Rouff
Crm Marketing Specialist @B&B HOTELS GROUP
Signup · Get unlimited contacts
WORK HISTORY
Crm Marketing Specialist @B&B HOTELS GROUP
Ville de Paris, FR
B&B HOTELS is one of Europe’s leading economy hotel chains. With over 950 hotels across 19 countries, including Europe, Brazil, and the U.S, the Group has been growing rapidly since 2022 and continues to expand internationally.Responsibilities- Lead cross-country CRM campaigns across Western Europe, Central & Northern Europe, Italy & Co and Iberia- Manage lifecycle & transactional email communications at group level- Design and implement customer lifecycle strategies (acquisition, activation, retention, reactivation)- Build and optimize automated journeys and email communications to increase engagement and revenue- Contribute to multi-channel CRM activations (SMS, push, WhatsApp)- Using and trained on Salesforce Marketing Cloud (SFMC)- Act as Dartagnan key user and internal expert: support, training and best practices deployment across markets- Ensure consistency and performance of email campaigns across countries- Drive A/B testing and performance optimization- Collaborate with CRM, Brand and UX teams on communication strategy
EDUCATION
HETIC
Master 2 (M2), Marketing Digital et UX
EDHEC Business School
Bachelor of Business Administration - BBA
Lycée Marie Durand - Gard, France
Baccalauréat scientifique
ABOUT EVA ROUFF
I have always aimed to combine high-level sport and professional development, building discipline, resilience and performance both on and off the field.I have been playing football since the age of 5, evolving through competitive environments (Paris FC, LOSC Lille, Nîmes, etc.). Originally from Nîmes, I play as a full-back / winger, with a versatile and high-intensity profile. Graduated from EDHEC Business School (top of the class) and holding a Master’s degree in Digital Marketing & UX (HETIC), I developed a strong interest in growth marketing and customer experience. Through my experiences at Dartagnan, I progressed from Junior Project Manager (leading a certification project) to Marketing Assistant, Junior Campaign Manager and UX Designer, gaining a 360° view of marketing, product and user experience. I further strengthened my experience at VeryChic (Accor Group), working on CRM campaigns, segmentation and performance analysis in an international environment. Currently working at B&B HOTELS Group, I contribute to cross-country CRM initiatives, managing lifecycle communications and supporting international teams. Alongside my professional experience, I have been involved in projects such as SFES (sustainable fashion), Kindia (humanitarian association) and Up & Beat (as a founder), developing strong project management and partnership skills.Contact: e•••••••@gmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.