Eva Mowbray

Director of Marketing @Irisguard Uk Ltd

Milton Keynes, GB

Strategic role within the senior leadership team with responsibility for creating a global corporate marketing / PR strategy and a communication plan Identifying new business opportunities in 4 regions and exploring new markets within those regions including biometrics technology, humanitarian aid and Fintech / payments Full marketing stack deliverables with a focus on developing new marketing channels for the company including web, social media, product marketing materials, digital, research, online & offline events with a particular focus on speaking engagements Champion and guardian of the brand; revamping all communication touchpoints and developing an internal training program to align all departments with company strategy and goals, empower growth through improved quality of communication and enhanced company image at all levels Lead and implementation a regular sales, marketing and stakeholder communication strategy and database with GDPR compliance guidance Uncover insights and strategies for new and existing offerings, analyse performance metrics, campaign results, trends for development and implementation of annual marketing plan, content production to stimulate interest and generate leads Liaise closely with Sales and R&D to provide strategic input on positioning and messaging, routes to markets, engage with campaigns and support with marketing tools to maximise opportunities for conversion Monitor competitor performance and latest trends Forecast, budget and P&L management striving to deliver best value for money

University of Hertfordshire

Bachelor's Degree, Law

Gymnasium High School

A Level, Czech Language & Literature, English Language, Geography, Sociology & Psychology