Eva Hansen
Marketing Manager @Ima Clinical Research
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WORK HISTORY
Marketing Manager @Ima Clinical Research
Lead B2B Marketing initiatives for a dynamic clinical research organization, driving brand visibility and market expansion. Spearhead an impressive LinkedIn growth from 1500 to over followers within one year, elevating the company\'s online presence and industry influence. Successfully manage the marketing agency responsible for website development and SEO, streamlining processes and saving resources. Utilize WordPress to make website updates, resulting in a more agile and responsive online presence while reducing external agency dependencies. Coordinate conference schedules and logistics, ensuring the company\'s active engagement in key industry events and networking opportunities. Design compelling sales sheets, infographics, brochures, and other marketing collateral to support sales efforts and highlight research capabilities. Enhance the company\'s LinkedIn profile through engaging visual assets, reinforcing the brand identity and attracting a broader audience. Drive B2B content creation, including webinars, blogs, videos, and social media content, resulting in increased engagement and lead generation. Leverage Mailchimp for efficient correspondence with potential clients and create a company-wide newsletter to disseminate valuable industry updates. Facilitate collaboration with internal departments, ensuring high-level updates are incorporated into the monthly newsletter, fostering internal alignment and communication. Develop detailed budget proposals using Excel, efficiently allocating resources for marketing tools, conferences, and promotional items.
EDUCATION
Brigham Young University - Idaho
Bachelor of Arts - BA, Graphic Design
Antelope Valley College
Web Page, Digital/Multimedia and Information Resources Design
ABOUT EVA HANSEN
Aspiring Creative Director with a proven track record in graphic design, photography…
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