Eunice J. Hart

Digital Marketing Specialist @Methodist Le Bonheur Healthcare

Memphis, TN, US

I worked closely with a team of content managers and web developers on the Web & Digital Strategy team at Methodist Le Bonheur Healthcare, as well as the overall Communications and Marketing teams to support and elevate the digital marketing strategy, focusing on enhancing online presence and engagement through data-driven approaches. By analyzing key metrics, I was able to measure the impact of our campaigns and make informed decisions to drive success.Website Management• Maintained and updated MethodistHealth.com including content, location pages, provider information, newsroom, and events using dotCMS.• Updated content, created landing pages, and managed redesign efforts for the Methodist intranet website using dotCMS.• Managed Healthier 901 online web presence, including external website updates and intranet landing pages using WordPress.Find A Doc Platform• Spearheaded development and launch, collaborating with a third-party vendor to integrate providers and locations, design provider templates, and create branded images.• Ensured seamless updates, resolving technical issues and implementing major updates with the vendor.Email Marketing• Designed and developed external marketing emails using HTML and MailChimp templates, emphasizing compelling subject lines, personalized content, and clear calls-to-action.• Enhanced email list accuracy and opt-in rates through regular updates.Analytics & Social Media• Set up and managed tracking campaigns using SiteImprove and Google Analytics, providing actionable insights on traffic, conversion rates, and user behavior.• Implemented a comprehensive social media strategy across multiple platforms, including content creation, scheduling, and engagement monitoring.External Web Presence• Identified and updated external third-party web presence, including review apps, mapping platforms, and search engines, ensuring accuracy and consistency of MLH information.

University of Memphis

Bachelor of Arts

Whitehaven High School

HS Diploma

Mediabistro.com

Certificate