Eugenia Pearl
Email Marketing Manager @KIND GmbH & Co. KG
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WORK HISTORY
Email Marketing Manager @KIND GmbH & Co. KG
DE
End-to-end execution of email campaigns – from strategic planning to final send-out. Segmentation and automation strategies tailored to the customer lifecycle Monitoring all crucial KPIs related to deliverability and performance. Conceptualize and write emotionally resonant email sequences and campaigns that align with customer journeys and business goals Apply behavioral psychology and storytelling principles to boost engagement and conversion Contributes to cross-functional projects to integrate customer-centric frameworks (e.g, Simon Sinek’s Golden Circle) into our digital marketing approach Collaborate with creative teams to ensure consistent tone, emotion, and visual identity across campaigns
EDUCATION
HS Harz, University of Applied Management, Germany
Bachelor of Science (B.Sc.), Business Psychology
Otago Polytechnic
Bachelor of Arts (B.A.) Applied Management
Institute for Integrative Nutrition
Holisitc Nutrition Coaching
SKILLS
ABOUT EUGENIA PEARL
Strategic meets creativity with focus on behavioral psychology. I describe myself as a creative strategist who blends emotional storytelling, psychological insight, and strategic thinking to create marketing that connects deeply and inspires action. With a background in business psychology and 9 years of experience as an eating psychology coach, I’ve learned that people don’t respond to facts—they respond to feeling understood. That’s the foundation of every email I write. I love thinking deeply about: How to connect with the customer on an emotional level How to build logical, psychology-informed email journeys that move people How to translate a brand’s essence into words and visuals that make someone feel seen Whether I’m writing a multi-part sequence, mapping a customer journey, or brainstorming campaign ideas, I bring a mix of strategic thinking, storytelling, and empathy to everything I do. I also host my own podcast, where I share insights and stories—because I believe voice builds trust, and stories create connection. I’m especially excited by brand storytelling, marketing strategy, and emotionally intelligent campaigns—and I’m always curious about how marketing can create real human connection. Let’s connect if you’re into psychology, storytelling, or creative strategy!
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