Everton Tonini
Marketing Manager @Cooledge Lighting Inc
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WORK HISTORY
Marketing Manager @Cooledge Lighting Inc
Richmond, BC, CA
Provide central support for the company\'s global marketing programs, brand strategies for product launches, and all communications efforts to B2B partners and target audiences.• Responsible for all traditional and digital marketing communication campaigns, using diverse channels such as PR, Events, Trade Shows and Digital Marketing (HubSpot: lead gen, e-mail marketing, social media).• Collaborated with the Executive Team to develop and launch a new subsidiary company called Velaria Systems to expand to new businesses and promote new products for the construction Current leading projects to support the sales team and business development managers, employing a lead generation campaign to convert specifiers in the construction industry to new customers.
EDUCATION
Universidade Metodista de São Paulo
Bachelor's degree, Communication – PR and Advertising
FAAP - Fundação Armando Alvares Penteado
Postgraduate Diploma, Marketing Management
BCIT School of Business + Media
Certificate, Digital Marketing Communications
SKILLS
ABOUT EVERTON TONINI
For over fifteen years, my passion has been to create remarkable marketing campaigns, build brand awareness, and generate valuable leads. With strong experience in B2B and B2C from different industries and combined with an advertising agency background, I can manage brands, define product-market positions, and create marketing solutions that impact industries and inspire people. From São Paulo and today living in Vancouver, I have the ability to make things happen and the satisfaction of implementing ideas.• With solid experience planning and executing marketing campaigns in digital or traditional channels, I can lead an in-house team that produces substantial marketing assets, generating new leads and brand awareness. • Experience collaborating with sales and business development teams to support their efforts, such as events, trade shows, and communications, and creating new strategies to convert prospects and leads to new customers. • Passionate about performing digital marketing campaigns (proficient in HubSpot) for social media, websites, e-commerce, and e-mail marketing campaigns. Knowledge in website front-end using WordPress, SEO, Google AdWords, and Analytics. • With a strong background in advertising and branding, I had the opportunity to create and manage several brands, from developing brand purpose in-house in collaboration with the Executive team to managing branding agencies. • Handle all parts of the event planning process end-to-end, managing budget, creating unique concepts, hiring producers and suppliers to deliver memorable corporate events and participating in trade shows.
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