Ethan S.
Product Marketing Manager Ii, International Outbound Communications & Crm Amazon Alexa @Amazon
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WORK HISTORY
Product Marketing Manager Ii, International Outbound Communications & Crm Amazon Alexa @Amazon
London, GB
Own end-to-end CRM and outbound lifecycle strategy for Alexa and Alexa+ across international markets, reaching tens of millions of customers daily. Design and scale onboarding and retention programs that drive product adoption, feature discovery, and long-term engagement — measured through open rates, conversion, and downstream usage signals.
EDUCATION
JGA Group
Digital Marketing
Mangotsfield School
GCSES, General Certificate of Secondary Education
St Brendan's Sixth Form College
Business, Photography and Media Studies, A Levels
ABOUT ETHAN S.
Hi, I’m Ethan, a Product Marketing Manager at Amazon, working on Alexa and Alexa+. I help products and services find their people — and keep them.As a Product Marketing Manager at Amazon, I own the international CRM and outbound lifecycle strategy for Alexa and Alexa+, with tens of millions of sends daily across EMEA, Canada and Mexico. I build the programs that turn new customers into engaged ones: onboarding journeys, retention campaigns, and full-funnel activations across Email, On-Device, App, and Fire TV. I’ve led high-impact go-to-market moments across Prime Day, Black Friday, and the Holiday season, and served as Subject Matter Expert for Smart Home across Amazon EU — training teams, shaping annual strategy, and acting as Single Threaded Owner from brief to reporting.What I bring: a data-driven mindset, strong cross-functional instincts, and a track record of turning complex product stories into customer experiences that actually land.
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