Ethan Chan
Growth Specialist @Mattermost
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WORK HISTORY
Growth Specialist @Mattermost
Palo Alto, CA, US
EDUCATION
The University of British Columbia
Bachelor of Commerce - BCom
UBC Sauder School of Business
Bachelor's degree
ABOUT ETHAN CHAN
Hi, I\'m Ethan! I’m a growth and product marketer who drives customer acquisition and retention through full-funnel growth strategies, while also shaping product positioning, GTM strategies, and launches. Here’s a bit more about my expertise:Experienced in: • Product Marketing (go-to-market strategy [GTM], product positioning/product messaging, competitive analysis, market research, customer journey, product launches)• Growth/Performance Marketing (Lead generation/demand generation, account based marketing [ABM], SEO, SEM, Google Ads, paid social [Facebook, Instagram, LinkedIn], A/B testing, budget forecasting, ad optimization, email marketing)• Content Marketing (Social media content creation, ad copywriting, blogs, customer success stories, magazines, storytelling)Industries I\'ve worked in: • Real Estate• Machinery Manufacturing• SaaS• Cybersecurity • Advertising Agency (with industry clients across SaaS, FinTech, eCommerce, and CPG)Outside of work, I love playing golf, exploring Vancouver’s vibrant food scene, and watching the Vancouver Canucks win. I’m always open to meeting new people and building new connections, so feel free to reach out!
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