Ethan Baloy

Brand Marketing Manager @gusto! fresh bowls & wraps

Atlanta, GA, US

Own brand strategy, planning, and execution across the full marketing ecosystem, including social media, loyalty & CRM, third-party delivery (3PD), field marketing, paid digital, and influencer partnerships- Lead the annual and quarterly brand marketing calendar, translating business priorities into integrated, multi-channel campaigns that drive awareness, engagement, and revenue- Develop and execute end-to-end brand campaigns and initiatives, from strategy and creative direction to in-market execution and performance optimization- Serve as channel owner for social, loyalty/CRM, influencer, and field marketing, ensuring consistency, clarity, and impact across all guest touchpoints- Partner cross-functionally with Operations, Culinary, Finance, and external agencies to deliver brand programs on time and within budget- Oversee digital, loyalty and CRM strategy, supporting guest acquisition, retention, and frequency through targeted offers, campaigns, and lifecycle marketing- Manage third-party delivery (3PD) marketing strategy and execution, aligning promotions and visibility with overall brand goals- Lead influencer strategy and creator partnerships to amplify brand storytelling and reach new audiences- Direct product photography and content creation to maintain a cohesive visual identity across campaigns and channels- Support and consult on local shop and field marketing activations, empowering operators with tools, guidance, and strategic recommendations- Analyze campaign performance, forecast key metrics, and report on results to inform optimization and future planning- Build strong relationships with internal teams, local partners, and vendors to ensure seamless execution and brand alignment.

Grossmont College

Associate of Arts (A.A.), Business Administration and Management, General

San Diego State University

Bachelor's degree, Business Administration and Management, General