Ethan J. Wade
Marketing Operations Lead @Yara Uk
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WORK HISTORY
Marketing Operations Lead @Yara Uk
GB
Product Launch SupportLead marketing components of product launches and promotions.Manage budget planning and monitoring for campaigns.Collaborate with commercial teams to develop launch campaigns.Coordinate internal (Agronomy, Sales, Finance) and external (agencies, distributors) communications.2. Strategic Marketing & Campaign DevelopmentCreate compelling content and oversee design efforts (brand compliance).Develop and implement marketing strategies aligned with digital roadmap & business objectives.Lead campaigns end-to-end (ideation → execution → reporting).3. PR & Event ManagementPlan, coordinate, and execute trade fairs, conferences, and shows.Liaise with third party businesses to create and represent the company messages.Manage logistics, on-site execution, and post-event analysis.Evaluate event ROI in collaboration with commercial teams.4. Paid Marketing LeadProduce/update crop programs, brochures, and literature.Develop creative advertisements (with internal/external designers).Track/analyze print performance metrics and cost data.5. Cross-Functional SupportProvide operational marketing support to Agronomy and Sales.Lead stakeholder management across the value chain.Ensure marketing strategies align with commercial teams.6. Budget ManagementOversee budget tracking, invoicing, and account management. Ensure accurate, timely processing of financial documentation.Drive incorporation of analytical feedback and ROI reporting into future plans.
EDUCATION
University of Chester
BA Journalism & Drama and Theatre Studies, Journalism
Loreto Sixth Form College
A Levels, Media Studies, English Language, Drama & Theatre Studies
University of Chester
Master of Science - MS, Digital Marketing
Kingsway High School
GCSE, History, Maths, English Lang, English Lit, Physical Education, Music, Sciences, Additional Sciences
ABOUT ETHAN J. WADE
Strategic marketer with 7+ years of experience building brand identity and providing innovative solutions to agriculture, fashion, sport and technology brands. Skilled in multiple aspects of traditional and digital marketing: paid media (digital & print), brand development, Google analytics and CRM funnel marketing, social media, editorial & content, public relations, corporate communications, and partnerships branding.From my beginning in leading campaign focused, social and representional movement for students, using communications, media, public relations and social outreach. Building into influencer markets and branding through baby fashion, then producing infographical, video and photo-based advertising for sports branding. I have dipped into most areas of marketing and development passion and skills for each. As I grow from each piston and environment, my corporate leadership skills developing into what I one day hope to build into a successful marketing management career. However, my passion for content creation, brand development and data analysis keep me busy for now as I look to provide quality work in the agricultural industry, for globally renound, premium crop nutrition business Yara.
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