Daniel Smith
Group Head of Marketing @Airedale Group
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WORK HISTORY
Group Head of Marketing @Airedale Group
West Yorkshire, GB
Strategic marketing implementation at this £100m private equity-backed business, including the creation of a new marketing function from the ground up. Focused on brand building, effective GTM, opportunity creation and new pipeline.Key Initiatives include:* Full Brand Development Project, including a new architecture, Vision/Mission/Values, Ideal Customer Profiling (ICP), Positioning, and Branding visualisation* CRM and Marketing Automation Solution Embedded, enabling proactive sales/marketing outreach and attributable ROI* Devised the GTM strategy and implemented active campaign pipelines, targeting defined Persona types at strong ICP congruent sector organisations* Led internal alignment initiatives across group companies, designed to improve communications, drive synergies and establish a \'one team\' ethos
EDUCATION
Leeds Beckett University
CIM Level 6 Professional Diploma in Marketing
CIM | The Chartered Institute of Marketing
CIM Level 4 Professional Certificate in Marketing
Chartered Management Institute
CMI Level 7 Diploma in Professional Consulting
London Metropolitan University
Business & Finance, Finance, Marketing, Business Structure, Economics
University of Bradford
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT DANIEL SMITH
A strategic-minded MBA with specialisms in GTM, Digital Marketing, Demand Generation, Product Marketing, ABM, Brand Development and Product Management. I have had years of success marketing B2B across a range of industries, including Tech, Manufacturing and Construction, and in leading high-performing and engaged teams focused on creating opportunities, nurturing brands and driving revenue. I have also led a multi-million pound product strategy and roadmap and brought about the commercialisation of some genuinely disruptive products.I possess wide expertise in formulating Go to Market (GTM) strategies, and in modern marketing, including AI, CRM, marketing automation, social and SEO/SEM. In a B2B setting, I have had particular success with Account-Based Marketing (ABM), content marketing and utilising inbound marketing techniques to develop relationships and build robust pipelines.I have worked in private equity environments and FTSE 250 businesses, and have a friendly, collaborative approach that supports colleagues to achieve higher. Finally, I am a team player with good presentation skills and capable of influencing at all levels. Specialties:Leadership | Marketing Strategy | Campaign Management | CRM | GTM | Lead Gen | ABM | Product Marketing | Brand Management | Product Management | Product Development | Content Strategy and Inbound Marketing | Google Analytics | SEO | PPC | Social Media Strategy and Advertising | Events | Senior Stakeholder Management | Private Equity |
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