Esther Collins Edwards
Marketing Manager @Primetals Technologies
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WORK HISTORY
Marketing Manager @Primetals Technologies
Sheffield, GB
Responsibilities include- Developing strategies for both market communications and market intelligence- Formulation and implementation of market communications plans for each of the 4 main business streams with emphasis on lead generation and profile raising- Managing the digital, social and online presence of the business streams- Managing our presence at exhibitions and conferences (physical and virtual)- Budget planning and management- Developing and managing a marketing team that delivers results- Internal communications
EDUCATION
Sheffield Hallam University
MSc, Marketing Management
Sheffield Hallam University
BSc, Business and Technology
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
ABOUT ESTHER COLLINS EDWARDS
I’m a senior B2B marketing manager with expertise in market communications, product and business development and market intelligence.I’m approachable, straight-talking, and I like to get things done. This down-to-earth approach combined with an ability to stay calm and focused under pressure means I have a proven track record in developing, implementing and measuring successful B2B marketing campaigns.In my current role as Head of Marketing (UK) for a major equipment supplier to the metals industry, I am responsible for delivering a comprehensive market intelligence service including market forecasting, competitor analysis, regional evaluations, scenario planning and new product opportunity evaluations.I work with technical managers, product owners and sales colleagues to identify and articulate an offer that really sells the benefits of our products, before developing multichannel marketing strategies that are typically focused on profile-raising and lead generation.
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