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Ester Grau
Member of the Strategic Advisory Board @Advisium Group
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WORK HISTORY
Member of the Strategic Advisory Board @Advisium Group
Barcelona, ES
Advisium is a European growth strategy consulting boutique that helps major FMCG, OTC Pharma and Mass-Market Service companies to INNOVATE their products, brands, channels, touch-points and business models. We also help our clients to optimize their MARKETING offering and activate their markets and brands. Main services include- New businesses, products & services creation (organic growth)- Innovation seeding and acceleration - Marketing strategies- Brand and product management- Customer and shopper insights mapping- Brand activation strategies- Marketing mix optimizationCore industries are FMCG, Foods and Beverages, Retailing, Pharma OTC and Services oriented to massive consumption (i.e. Insurance, Retail Banking).
EDUCATION
Universitat Autònoma de Barcelona
Licenciatura, Económicas
EADA Business School
Master Marketing
SKILLS
ABOUT ESTER GRAU
Ester Grau, con más de 20 años de experiencia en investigación de mercado y márketing en Henkel Ibérica, se incorpora en septiembre 2016 en la Associació per a l\'estudi del moble. Entidad privada sin ánimo de lucro que nace en el 2004 y se dedica a la investigación, la formación y la salvaguarda del mueble antiguo y contemporáneo.Es vocal de la junta de la Associació.Desde 2013 forma parte del equipo de Advisium dentro del Strategic Advisory Board.
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