Estelle Hingant

Head of Marketing @WeeFin

WeeFin’s SaaS platform empowers financial institutions to scale their sustainability strategy with ease. By providing a centralized sustainable Golden Source and streamlining collaboration, we help them build a robust, forward-thinking sustainable strategy that drives real impact. WeeFin was named Fintech of the Year 2023, Best Technological Innovation for ESG at AM Tech Day, Member of the Impact 120 Index by Mouvement Impact France, and awarded Best Data Management Initiative for ESG at the Data Management Insight Europe Awards 2024 by A-team.‍ At WeeFin, I develop and lead the marketing and communication strategy to strengthen our positioning, increase our visibility, and generate qualified leads.Strategy & Brand Image- Define and implement strategic communication initiatives- Manage WeeFin\'s image across all platforms (Web, social media, press, events)- Develop and oversee the annual communication budgetContent, Digital & Lead Generation- Coordinate the creation of materials for different target audiences (press releases, newsletters.) in France and internationally, working with internal teams and media agencies- Write LinkedIn posts for WeeFin\'s corporate account and select team members- Develop and optimize acquisition campaigns (SEO, email, Google Ads, landing pages) to generate qualified leads- Align marketing actions with commercial strategy to optimize conversionEvents- Organize strategic events (trade shows, conferences, webinars) in France and internationallyPerformance & Management- Monitor KPIs and analyze ROI of marketing initiatives- Manage and develop a team of 2 people- Structure and continuously improve marketing processes