Esra Ilgin
Business Partner, Global Insights @the LEGO Group
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WORK HISTORY
Business Partner, Global Insights @the LEGO Group
Trusted strategic partner embedded within the OLA leadership team, the LEGO group’s nearly 500 people strong global in-house agency. Change agent and cultural insights thought leader influencing decisions upstream and connecting agency strategy to enterprise objectives.
EDUCATION
Royal Holloway, University of London
BSc, Business Management
SKILLS
ABOUT ESRA ILGIN
I’m a Strategy & Insights leader with 25 years of experience helping global organisations make better decisions. I work at the intersection of insight, strategy, and creativity where assumptions get challenged, priorities get set, and direction gets decided.I’ve partnered with global brands including The LEGO Group, Unilever, Procter & Gamble, American Express, Sony Ericsson, and T-Mobile, translating market, consumer, and cultural signals into clear strategic implications. My focus is always upstream: shaping thinking before plans harden, not validating decisions after the fact.Having grown up between Germany, Turkey, and the U.K, I bring a global, pattern-seeking mindset and a bias toward clarity. I’m known for connecting the dots, asking the questions others avoid, and simplifying complexity.I thrive in environments that value honesty, creative ambition, and strong debate, where insight is used as a lever for change.
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