Esha Lodha

Senior Marketing Manager @Pebble Street Hospitality

Mumbai, IN

Brand - Foo (Mumbai, Bengaluru, Ahmedabad, Hyderabad, Pune & launching more)- Developing and executing comprehensive marketing strategies to enhance Foo\'s presence on platforms like Instagram, Facebook, Google, Zomato, Swiggy, Website, Eazydiner, TripAdvisor-Collaborating with the content creation team to ensure that our Instagram profile remains visually appealing and aligned with our brand identity-Managing marketing campaigns, from concept to execution, to promote our offerings effectively - Chinese New Year, Fiery Edit, Fresh at Foo, Blacklist. Each campaign is planned a quarter in advance, with clear tasks and expenses outlined to ensure smooth execution-Working closely with cross-functional teams, including sales, design, social media, PR and content, to ensure cohesive and effective marketing strategies-Staying up-to-date with industry trends and conducting competitor analysis to identify opportunities and areas for growth-Managed events at Lollapalooza, Nykaaland & Lil Flea, ensuring seamless execution and maximum brand visibility-Launched Foo in Ahmedabad, Thane, Hyderabad & Pune, contributing to the brand\'s regional growth and market presence. Leading a 360 launch plan with the mall team, covering outdoor, digital, PR, gift hampers, hosting, and more to ensure a successful brand introduction.

GNIMS

Master of Business Administration (MBA), Marketing

Lala Lajpat Rai College

Bachelors In Mass Media, Advertising