Eryka Hawkins

Ecommerce Marketing Manager @Gerber Plumbing Fixtures

Woodridge, IL, US

Lead the development and implementation of channel strategies to enhance sales and profitability of Gerber product lines through third-party E-Commerce partners. Created the first 3-year strategy road map for the channel, outlining strategic goals and initiatives. Managed a team focused on increasing revenue and brand awareness via targeted promotions and advertising campaigns. Insured the success of key accounts, including Amazon, Home Depot, and Lowes. Spearheaded initiatives to improve product detail page health and traffic by implementing on-site and off-site creative and campaigns. Provided creative direction for all growth initiatives, encompassing all digital content creation, SEO optimization, and channel-specific advertising strategies. • Lead cross-functional team to develop and implement industry-leading packaging in order to DropShip toilets. • Generated 400% growth after on-boarding Amazon 3P, Gerber’s first E-Commerce consignment partner, • Founder of Women In Gerber; first women-focused networking group for the organization

Georgia State University

Speech Communications, Sociology Minor