Erin Helmer

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERIN HELMER

Seasoned strategic & creative professional advocate with over 25 years of business leadership experience including integrated marketing/advertising, NPO/Philanthropic development, new business cultivation, and people management credentials. Background relates to traditional, digital, social, environmental, experiential, package design/CPG, grass-roots and event advertising programs for the Health & Wellness, Pharmaceutical, Non-Profit, Luxury, Retail, Private Label, Gerontology, Food & Beverage, Fashion, Beauty & Hospitality, Banking and Home Improvement arenas.Strategic Leadership: Drives the overall strategy, aligning with client goals and business objectives.Collaboration: Lead cross-functional teams to develop and execute marketing programs.Analytics & Optimization: Utilizes data to inform decisions, guide ongoing strategy, and ensure ROI.Client Relationships: Cultivates/maintains strong, trust-based relationships with clients.Project Management: Leverages strong project management skills to oversee client initiatives, ensuring timely, budget-conscious execution aligned with objectives.Agile Planning: Manages client work in iterative cycles, ensuring adaptability and alignment with evolving goals.Creative Alignment: Works with creative teams to ensure consistent, brand-aligned messaging across all touchpoints. Consistently attentive and agile to internal teams successful operations, while always striving for high creative and strategic standards to increase revenue.CORE COMPETENCIES• 25 Years of Business Ownership Experience• Strategic, Innovative & Creative Thinking• Philanthropic Development • B2B & B2C Sales Strategy• Profitable Sales Solutions• Targeted Business Cultivation• Competitive Market Analysis• Tailored Needs Based Customer Service • Experiential Events• CPG Development• Global Brand Positioning• Successful Product Launches• Operational Task ForceKEY SKILLS• Integrated Marketing Project Management• Sales Analysis & Reporting• Photo-shoot Management• Financial Reporting & Forecasting• People Management• Partnerships with Legal, Medical and Regulatory • Google Analytics• Social Media Channels: Facebook, Twitter, Google Plus Google MB, LinkedIn, YouTube, etc.