Erin Warner

Marketing Strategist @N.C. Wildlife Resources Commission

Raleigh, NC, US

Execute inbound and outbound marketing strategies including content development and campaign planning, to support audience acquisition and brand positioning.• Optimize paid digital campaigns across Google and social media using pixel tracking, geofencing and search engine marketing strategies.• Analyze real-time analytics dashboards to evaluate paid and organic campaign performance, delivering strategic recommendations to improve ROI.• Lead email marketing including design, segmentation, and performance analysis, generating measurable growth in engagement and revenue.• Manage conversion funnels and landing pages, identifying drop-off points and conducting A/B testing to increase user retention and campaign performance.

Champlain College

Bachelor's degree