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Erin Thornton
Senior Director, Synergy Strategy and Solutions @ESPN
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WORK HISTORY
Senior Director, Synergy Strategy and Solutions @ESPN
New York, NY, US
Lead cross-Walt Disney Company efforts to drive maximum marketing and content support for both key ESPN priorities (NFL, NBA, College Football, etc.) as well as key Walt Disney Company initiatives (movie releases for Walt Disney Studios/Marvel/LucasFilm/Pixar, Parks and Resorts, Disney+, etc.)Leverage consumer insights to reach key audience segments for ESPN, determining the best Disney platforms to drive greatest effective impact and develop strategies to meet KPIs.Quarterback the collaboration process across the matrix of stakeholders impacted by Synergy efforts, including Marketing, Programming, and Production partners at ESPN as well as throughout the Walt Disney Company.
EDUCATION
New York University
MS, Sports Business, Concentration Marketing and Media
UCLA
BA, Sociology
SKILLS
ABOUT ERIN THORNTON
Accomplished marketer and pop culture maven with a background in brand marketing, media planning, and content partnership integrations. Develops effective campaigns to meet objectives and deliver results. Successfully builds relationships, bringing internal stakeholders and external partners together to develop best-in-class strategic marketing solutions.
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