Erin Wilburn

Brand Manager @OVME Aesthetics

Atlanta, GA, US

Collaborate on the creation and execution of a comprehensive marketing calendar, identifying promotional opportunities aligned with cultural and industry trends to drive business growth across 29 studio locations in 14 states-Develop and implement Integrated Marketing Communications (IMC) strategies, ensuring seamless collaboration with Creative, Operations, Studios, and Growth teams to deliver impactful campaigns-Plan and execute localized field activation programs, building the OVME brand at a community level and acquiring new clients through tailored initiatives and special events-Optimize campaign launches through performance analysis, leveraging key insights to enhance creative strategies, refine future briefs, and establish best practices for sustained success-Own and manage project timelines, ensuring on-time execution of marketing initiatives in partnership with internal stakeholders and external collaborators-Establish efficient workflows and processes, addressing operational inefficiencies to streamline project execution and elevate overall quality-Synthesize complex marketing insights from competitive analysis, client behavior, and studio needs, identifying white space opportunities and crafting innovative solutions to meet business objectives.

University of Minnesota

Bachelors, Strategic Communications