Erin Shane Riley
Director Brand Communications @Starbucks
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WORK HISTORY
Director Brand Communications @Starbucks
Seattle, WA, US
Develops, manages and executes annual communications plans for business, including seasonal promotions, food and beverage product launches, digital and in-store customer experience, Roastery and Reserve stores, and ready-to-drink (RTD) and consumer packaged goods. Ensures that programs and results are aligned with company business goals and objectives while adhering to company’s missions and values-Leads team that manages a high-volume of proactive and reactive media inquiries, include issues and crisis communications for designated programs-Serves as communications consultant to internal and external business partners to protect brand reputation and adhere to company’s mission and values-Provides team and agency partners with coaching, feedback and development opportunities to build effective teams.
EDUCATION
University of Washington
Bachelor of Arts, Communications
SKILLS
ABOUT ERIN SHANE RILEY
Communications professional with 20 years of experience in developing, managing and executing communications programs for large retail companies in food, beverage and fashion industries. Proven track record of securing publicity to drive the business, promote and protect company and brand values. Skilled in media strategy, media Relations, integrated marketing communications, event management.
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