Adèle Poudrier
Marketing Manager, Advertising @Starbucks
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WORK HISTORY
Marketing Manager, Advertising @Starbucks
Craft seasonal advertising briefs to amplify product priorities and overarching marketing objectives - Support the development of seasonal advertising assets including but not limited to video spots, audio spots and banners - Lead the messaging strategy for custom content such as program integrations, brand sponsorships and more - Collaborate with cross-functional teams to ensure the advertising approach aligns to the broader go to market strategy-Analyze ad testing and campaign results to inform the ongoing advertising strategy
EDUCATION
Indiana University Bloomington
Bachelor of Arts (B.A.)
SKILLS
ABOUT ADÈLE POUDRIER
I’m a brand and marketing leader with 8+ years shaping integrated campaigns, product launches, and storytelling for globally recognized brands. I specialize in translating cultural and consumer insights into big, resonant ideas that drive measurable business impact across revenue, awareness, and affinity metrics. My experience spans innovation strategy, go-to-market planning, and full-funnel activation across brand, digital, retail, and social. I thrive in fast-moving environments where creativity meets commercial rigor, partnering across Product, Insights, Creative, and Operations to bring ideas from whitespace to launch. Above all, I’m passionate about building brands that spark emotion, earn attention, and create lasting cultural relevance.
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