Erin Weiss
Media Planning and Buying Manager @Podcastone
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WORK HISTORY
Media Planning and Buying Manager @Podcastone
Los Angeles, CA, US
PodcastOne is the leading advertiser-supported, on-demand digital audio network. With a 360-degree solution, including content creation, brand integration and distribution, PodcastOne sees more than 2.1 billion downloads annually, across 350 episodes produced weekly. At PodcastOne, Erin has built, executed and managed the media plans for 50+ show launches. She works closely with internal teams to create analytic tools to help guide strategy and planning and the effectiveness of campaigns to ensure KPIs are hit. She creates ad/promo swap opportunities for internal and external partners and compiles reporting that demonstrates the success, findings, adjustments, etc. of those media campaigns. As a result, the network has seen a 19% increase in downloads across all podcast verticals YOY.
EDUCATION
The University of Georgia
BS, Consumer Journalism; Consumer Economics and Advertising
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