Erin Norsen

Director of Admissions and Marketing @Minuteman High School

Lexington, MA, US

Implemented successful marketing, recruitment, and retention strategies to boost enrollment- Collaborated with Minuteman Technical Institute Director to drive post-secondary student recruitment under Chapter 74 guidelines- Communicated admissions processes and opportunities through presentations, tours, social media, and events- Managed and achieved enrollment, recruitment, and retention goals- Supervised and directed Admissions staff and supported the Admissions Team- Built relationships with local organizations to support vocational opportunities- Led website revisions for seamless admissions and community communication- Created news releases and coordinated with media outlets- Developed and oversaw informational and marketing materials for recruitment efforts- Managed and designed the annual marketing budget- Built and executed a social media strategy- Trained staff on website and social media maintenance- Wrote, edited, and designed stakeholder communications- Supported the District\'s brand identity in all messaging- Assisted with event scheduling, promotion, and participated in the Superintendent’s Executive Team.

Lesley University

Bachelor of Arts - BA