Erika Arevalo-Raymond
Senior Growth Marketing Consultant @Chameleon Collective
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WORK HISTORY
Senior Growth Marketing Consultant @Chameleon Collective
West Palm Beach, FL, US
I help beauty, fashion, luxury, health, e-commerce, and tech brands scale profitably through paid media. With over $75M+ in managed ad spend, I specialize in crafting full-funnel digital ad strategies that drive customer acquisition, retention, and revenue growth.Clients hire me to:• Turn paid media into a revenue engine – Whether scaling high-growth brands or optimizing underperforming accounts, I create strategies that maximize ROAS and efficiency across Google, Meta, TikTok, YouTube, and CTV.• Uncover hidden opportunities with deep-dive audits – I identify inefficiencies, wasted spend, and untapped growth potential within existing campaigns, delivering data-backed recommendations for immediate improvement.• Develop and execute high-impact paid media strategies – From media planning and audience segmentation to ad copywriting and creative optimization, I ensure every dollar spent works harder.• Bridge the gap between paid media and creative – A strong ad is only as good as its message. I provide creative strategy, landing page insights, and A/B testing ideas to boost engagement and conversions.• Advise and train internal teams for long-term success – I guide brands on paid media best practices, scaling strategies, and internal training to ensure sustainable growth beyond my involvement.Brands I’ve worked with include: Kendo Brands (LVMH), Mirror Palais, Oula Health, Zesty Paws, ICEMULE, Home Tax Solutions, Sunless Inc, Anova Fertility Clinic, DTEN Solutions, StitcherAds, ROI-DNA, Nakery Beauty, and more.Interested in scaling your paid media strategy? Let’s connect.
EDUCATION
Florida International University
Bachelor's Degree, Public Relations, Advertising, and Applied Communication
Florida International University
Minor, E-marketing and Social Media Analytics
SKILLS
ABOUT ERIKA AREVALO-RAYMOND
Helping Beauty, Fashion, Luxury & Health Brands Scale Profitably Through Paid Media With $75M+ in managed ad spend and 10+ years of experience in growth marketing, I specialize in turning paid media into a revenue driver for B2C and B2B brands. I help businesses reach the right audiences and optimize their ad spend for maximum impact across Google, Meta, TikTok, and CTV Ads—including paid search, shopping, YouTube, display, and paid social.What sets me apart is my full-funnel approach—because a strong media strategy is only one part of the equation. Creative and landing page experience play a crucial role in performance. I provide A/B testing suggestions, copy integration recommendations, and structural insights to improve landing page effectiveness. If deeper CRO/UX expertise is needed, I have access to top industry experts through Chameleon Collective to ensure brands have the best support possible.I’ve been fortunate to work with brands like Sephora, Chanel, Shiseido, Kendo Brands (LVMH), Mirror Palais, The Malin, Volkswagen, Nintendo, Concha Y Toro, Kaplan University, ICEMULE, Zesty Paws, Anova Fertility Clinic, Oula, and more.Beyond campaign execution, I provide in-depth Paid Media Audits to identify untapped opportunities, improve efficiency, and maximize performance. I also train internal teams and provide strategy development to help brands scale successfully. Let’s Connect! Whether you need a fresh paid media strategy, an expert audit, or hands-on execution, I’d love to chat. DM me or reach out at e••••••••@chameleon.co
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