Réamonn Smale

Interim Fractional Chief Marketing Officer @Chameleon Collective

Fort Lauderdale, FL, US
MOBILE NUMBERS
+19•••••••43

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WORK HISTORY

Jan 2019 — Present

Interim Fractional Chief Marketing Officer @Chameleon Collective

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Miami, TX, US

Our Collective solves challenges for businesses across brand, product and technology. We have developed a flat, flexible and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth.Most recent engagement summary- For a multi-site operator in the Health/Wellness sector I took the franchise locations from under-performing their corporate comparison set to out-performing. The KPIs were new enrollments (which I drove up) and cost per enrollment (which I was able to reduce significantly)- I achieved the turnaround within 1 month of starting the engagement and maintained the out-performance through the end of my 5 month assignment- During this time I also helped lead the company\'s highest ever, single day enrollment event (excluding opening days).

EDUCATION

1990 — 1993

University of Cambridge

BA, Management Studies

1997

University of Cambridge

Master's degree

1996 — 1998

Northwestern University - Kellogg School of Management

MBA, Marketing

SKILLS

Business DevelopmentMarket ResearchMarketingB2bBusiness AnalysisDirect MarketingTeam LeadershipOnline AdvertisingIntegrated MarketingManagement ConsultingBrand ManagementCross-Functional Team LeadershipMarketing StrategyStrategic PlanningProduct DevelopmentBusiness StrategyLeadershipNew Business DevelopmentStrategy

ABOUT RÉAMONN SMALE

Successful track record in customer acquisition, retention and brand building for B2C and B2B businesses- Classically trained CPG marketer with multiple successful direct response campaigns- Sectors of specialization include: SaaS, Health/Wellness/Medical, Education, and Multi-Unit Operations/Franchisors- Able to define customer needs and create differentiated positionings- Deep expertise integrating digital and offline channels to create breakthrough campaigns.

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