Erika Jansons
Senior Director, Brand and Communications @Pba Group
Signup · Get unlimited contacts
WORK HISTORY
Senior Director, Brand and Communications @Pba Group
EDUCATION
National Media & PR
Media & PR Training, Crisis Management
North Strategic, Media & PR
Executive Media Relations & PR Training
Mount Royal University
Strategic Leadership
ABOUT ERIKA JANSONS
Dynamic marketing executive with 20+ years of experience driving business growth through innovative, insight-led strategies and transformative brand experiences. Recognized for expertise in creative placemaking and experience design, with a unique ability to connect the worlds of commercial real estate, hospitality and marketing. A proven leader behind successful campaigns for top tier brands including Cadillac Fairview, Oxford, WestJet, TELUS, and Autograph Collection Hotels. Skilled in leveraging data, consumer insights, and emerging trends to shape compelling, omnichannel marketing initiatives across diverse sectors such as real estate, retail, travel, hospitality, and B2B. Adept at bridging client and agency perspectives to develop go-to-market strategies that elevate customer loyalty, drive revenue, and fuel long term brand affinity. Passionate about building customer facing brands, crafting loyalty programs, and designing immersive experiences that connect on a human level. Known for a people first leadership style that empowers talent, fosters innovation, and cultivates a collaborative, high performing culture. Committed to developing cross functional teams that fuse creativity with strategy to deliver impactful, measurable results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.