Erika Green

VP, Global Talent @MarketCast

NY, US

Fandom Comes First-Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys.At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes. And, we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.Media and Entertainment Is Our Jam.We live and breathe it. And, we work alongside the creators, innovators and disrupters who are changing the face of media and entertainment. In fact, if something big is happening in the world of movies, TV and sports, whether it’s the debut of a new original series on your favorite streaming service or the launch of a new craft beer, there’s a good chance that MarketCast has a hand in it. Our researchers, analysts and data scientists are somewhere, quietly working behind the scenes to perfect it.Did We Mention Our Awesome People?At the heart, it’s people who make a company. And, the people of MarketCast make this a fantastic place to work. As soon as you walk through the doors, you’ll feel the passion for fandom that makes our work more than just a job. It’s why we’re able to bring a human lens to brand, marketing and innovation challenges. We’re fans who love helping our clients create more fans themselves.

Boston University

Master of Science in Business Administration

USIU

Bachelor of Arts (BA), International Relations