Ivan Babajko
Senior Director, Research @MarketCast
New York, NY, US
EMAILS
i••••••••@marketcast.com
MOBILE NUMBERS
+13•••••••70
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WORK HISTORY
Mar 2022 — Present
Senior Director, Research @MarketCast
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New York, NY, US
Leading Sponsorship effectiveness measurement for sports & entertainment properties and Brand equity tracking for major brands.
EDUCATION
N/A
University of Zagreb / Sveučilište u Zagrebu
Master's degree, Psychology
ABOUT IVAN BABAJKO
Market research professional with international experience. Managed numerous, mostly quantitative, research projects in a wide range of research areas, including loyalty and satisfaction, usage and attitudes, product optimization and shopper insights. Clients include Fortune 500 companies and top domestic and international financial institutions.
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