Erika B.
Head of Marketing @TWY
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WORK HISTORY
Head of Marketing @TWY
Fes, MA
EDUCATION
TMS
PA qualification
ICE - Malahide (Ireland)
School of English
Liceo Artistico Casorati
Diploma of Art
SKILLS
ABOUT ERIKA B.
Something about me ⇩: I currently head the marketing team at TWY, where I’ve led the company’s full rebranding, inbound marketing, martech evolution — and the content strategy for our employer experience. My approach combines structure and experimentation: I believe in strategies rooted in meaning, and in the power of good ideas executed with precision. I’m also the mind behind MAIA, one of the first Italian AI-based singe, where human storytelling meets generative tools. I’m at my best when I connect dots between disciplines, lead with vision, and build brands that feel alive. Remote worker since 2015 | Multipotential | Musician & visual creative | AI & Tech lover (but I still love paper)
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