Erika Barisone

Global Crm Coordinator @EssilorLuxottica

Milan, IT
MOBILE NUMBERS
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WORK HISTORY

Mar 2024 — Present

Global Crm Coordinator @EssilorLuxottica

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Milano, IT

Led audience identification and delivered personalized, data-driven offers across multiple channels (Direct Mail, Email, SMS) using advanced analytics and big data solutions- Managed full campaign lifecycle, ensuring collaboration with key teams for seamless execution- Optimized audience size and selection criteria using predictive modeling, improving campaign impact- Monitored IP reputation and implemented strategies to maintain high deliverability rates.

EDUCATION

2012 — 2015

Università di Bologna

Laurea triennale

2012 — 2015

Université de Haute-Alsace

Lincence en Lettres Modernes

2015 — 2017

Université de Strasbourg

Master Mention Lettres

2015 — 2017

Università di Bologna

Laurea Magistrale LM

ABOUT ERIKA BARISONE

CRM Coordinator @EssilorLuxottica | Marketing Automation | Email Marketing | Campaign Management | Targeting Management

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Erika Barisone — Global Crm Coordinator at EssilorLuxottica in Milan, IT | Unifers