Erik Wieseman

Director of Marketing & Brand @Nelnet Bank

Draper, UT, US

Lead the development and execution of Nelnet Bank’s brand and marketing strategy, serving as a strategic partner across the organization to drive long-term growth, customer acquisition, and retention.+ Oversee brand identity, positioning, integrated marketing, creative development, and customer success marketing initiatives.+ Collaborate with Bank Product, Technology, and Operations leaders to embed brand and customer insights across the full journey—from awareness to loyalty.+ Manage a large marketing budget, ensuring effective allocation across paid media, technology, content, and agency resources.

University of Nebraska-Lincoln

Bachelor of Journalism, Advertising