Erik Strålman

Marketing Manager Nordics @Intuitive

Stockholm, SE

Intuitive is the global leader in robotic-assisted surgery and the creator of the da Vinci® Surgical System. The company advances minimally invasive care through surgical innovation, data insights and strong clinical partnerships.As Nordic Marketing Manager, I lead the regional marketing strategy across Sweden, Norway, Denmark and Finland – with full responsibility for driving adoption and awareness in the key specialties gynaecology and urology. I manage the entire scope of external marketing activities, including sponsored congresses, Intuitive events and Intuitive webinars. I\'m also responsible of the development of proctor programmes and case observation centres. Finally, I develop regional marketing strategies for new robotic systems and instruments, and define clinical growth strategies on both procedural and specialty level.Additionally, I’m responsible for the High Intensity Theatre (HIT) programme in the region – supporting hospitals to optimise OR performance and scale their robotic surgery programmes.Key responsibilities include- Develop and execute Nordic marketing strategy in line with global direction- Own and deliver all external marketing: congresses, events, webinars and peer education- Define launch strategy for new platforms, instruments and technologies- Lead regional proctorship and observation centre development- Drive clinical adoption and procedural expansion across core and adjacent specialties- Execute HIT projects to increase system utilisation and ROI- Collaborate cross-functionally across Sales, Education, MACA and EU Marketing.

Blackebergs Gymnasium

Gymnasieexamen, Ekonomi

Bond University

Bachelor of Business, Marketing Major, Entrepreneurship Minor

Berghs School of Communication

Graphic Design

Lund University

Bachelor of Business Administration - BBA

Vittra

Grundskola

Thoren Business School

Gymnasieexamen, Ekonomi