Eric So

WORK HISTORY

EDUCATION

ABOUT ERIC SO

My professional journey has seen me rise to Marketing Director for DKSH, a major, Swiss multinational company that distributes European brands throughout Asia. My rise to this position has been characterised by two key elements: a data-driven philosophy and an approachable, clear leadership style. Here are some of my career highlights: • Increased a product’s sales by 30% through a major overhaul of the marketing strategy and brand story. • Grew another product’s sales by 400% through a new marketing campaign focused on the Japanese identity of the brand. Japanese culture is very popular in Hong Kong and this new strategy capitalised on that. • Led the marketing division of a major company through the challenges of COVID and social unrest in Hong Kong while increasing EBIT by 8%. • Developed two key talents in the company, focusing on their career paths and facilitating their professional growth. I had identified them as vital components in the company’s future and this initiative prepared them to deliver excellent value throughout the rest of their careers. I have overseen the distribution and marketing of well-known consumer health brands, where a thorough understanding of the stories told by the data allows me to lead teams in crafting resonant and compelling marketing campaigns. I also focus closely on ROI, ensuring that campaigns precisely target those who most need to see them, using those channels that generate the best returns. This data-driven style is exceptionally transferable to new markets and products, and I am now excited to welcome a new challenge in the UK. I am always happy to hear about relevant opportunities.