Eric Renaud
Chief Marketing Officer @Come To Paris
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WORK HISTORY
Chief Marketing Officer @Come To Paris
As the Marketing Lead for the group Come To World, I\'m driving the strategy for multiple businesses and websites, from SaaS to Ecommerce, in the tourism industry. Strategy : Crafting the core marketing and product strategy for all the sites of the group : Come To Paris / Come To London / Come To Barcelona / Come To Rome / Ticketeaser / Tourbiz Management : Leading the marketing team and the product team. Acquisition : Developing and implementing strategies across various acquisition channels such as SEO, SEA, and social media (organic + ads). Monitoring closely ad campaings KPIs such as CAC, CTR, Conversions, etc. Brand, UX & CRO : Managing conversion optimization efforts, focusing on CRO, UX enhancements, and branding initiatives to drive business growth. Product Marketing : Successfully piloting roadmap initiatives, resulting in increased brand visibility and customer engagement.
EDUCATION
Inseec Business School
Master 2 (M2), Communication, Marketing & Stratégies Digitales
IUT de Caen
DUT Techniques de commercialisation, Marketing, comptabilité, communication, droit, négociation, commerce international...
ABOUT ERIC RENAUD
Marketing Lead & Growth Marketer specialized in SEO and a proven track record driving…
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