Eric Liu
Product Marketing Manager @Wondershare Technology
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WORK HISTORY
Product Marketing Manager @Wondershare Technology
Burnaby, BC, CA
Define Filmora’s positioning and messaging through customer insight, competitive analysis, and market trends. Lead GTM strategies and campaign optimization based on adoption, feedback, and performance data, driving 47% higher campaign ROI and 39% monthly revenue growth. Building and optimizing AI-assisted workflows to improve efficiency.
EDUCATION
Simon Fraser University
Minor in Business Administration, Business Administration and Management, General
Simon Fraser University
Bachelor's degree, Communication and Media Studies
ABOUT ERIC LIU
I\'m a product marketer driven by two things: deep product expertise and an obsession with understanding customers. My career has always been built on getting close to the people I\'m building for. From front-line sales roles where I learned to uncover real buyer needs, to product marketing where I turn that customer intimacy into positioning frameworks, GTM launches, and messaging that resonates.I\'m also experienced with AI at both the product and operational level, from shaping AI-driven product positioning to leveraging agentic workflows that actually change how work gets done.
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