Eric K.
Chief Brand Officer @Fugees Family, Inc.
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WORK HISTORY
Chief Brand Officer @Fugees Family, Inc.
Atlanta, GA, US
I helped establish the Fugees brand back in 2004. Since then, they have grown into a nation wide academy serving the needs of new American junior and senior academics. The brand has held strong and contributed to their growth. The organization is now tasked with franchising their education model over the next decade. I have been brought back to grow their brand identity to meet their growth demands.
EDUCATION
The University of Georgia
Advertising, Business, Journalism
Grady College of Journalism and Mass Communication, University of Georgia
Advertising
ABOUT ERIC K.
As the Creative Director and Chief Brand Manager of Atlanta Sustainable Fashion Week, I apply design thinking to the current challenge of sustainability within the fashion industry. My mission is to show the world how to make net zero lifestyle decisions fabulously, while showcasing fashion\'s wild creativity without the carbon footprint. With over 24 years of experience in creative strategy and design, I have honed my skills in branding and marketing, customer acquisition and retention, UX app design, product development and launches, project management, infographics, CMS, SEO, and user research. I have worked with diverse clients and industries, such as Fugees Family, Key Design Strategy, Group Bayport, and The Coca-Cola Company, delivering user-focused designs that align with marketing and business goals. I am passionate about strengthening urban planning, sustainability, and start-up communities through engaging branding and UX solutions.
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