Erick Ngwese
Marketing Analyst Coordinator @LABPLAS
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WORK HISTORY
Marketing Analyst Coordinator @LABPLAS
CA
Marketing data analysis & competitive intelligence | Tableau | Python | Agile | Advanced Excel | Project management with Monday.comMarket analysis & competitive intelligence: Regular monitoring of trends, industry standards, and competitor activities to identify business opportunities and guide strategic decisions.Data analytics & reporting: Processing, summarizing, and visualizing complex data using Tableau, advanced Excel, and Python to generate clear and actionable reports on marketing performance, competition, and market developments.Global exposure analysis: In-depth evaluation of international campaign performance, preparation of detailed performance reports, and strategic recommendations.Cross-team collaboration & Agile project management: Seamless coordination with internal teams (marketing, product, data) to ensure the successful deployment of strategies, applying Agile methodologies via the Monday.com tool.
EDUCATION
École Normale Supérieure de l'Enseignement Technique de Douala
Bachelor's degree, Quantitative Management Techniques
MIT Professional Education
No Code AI and Machine Learning: Building Data Science Solutions, Artificial Intelligence
École Normale Supérieure de l'Enseignement Technique de Douala
Master's degree , Quantitative Management Techniques
Lycée Technique de Bagangte
Baccalauréat, Management accounting
University of Toronto - Rotman School of Management
Generative AI for Business: Driving Growth and Competitive Advantage
ESSEC Business School Douala
Master's degree, Marketing and strategy
ABOUT ERICK NGWESE
I am a Senior AI-Powered Marketing & Business Intelligence Analyst, with over 9 years of experience in strategy, analytics, digital transformation, and performance optimization across consulting, fintech, manufacturing, and customer experience environments.I help organizations leverage Generative AI, No-Code AI, and Applied Data Science to drive enterprise growth, enhance market intelligence, and optimize business performance, while ensuring responsible AI implementation and governance.I operate in two complementary capacities designed to deliver impact across different markets and scales. I am providing organizations with strategic guidance on AI adoption, implementation, and governance. I help governments, public institutions, and private companies navigate complex AI challenges by delivering actionable insights, risk assessments, compliance frameworks, and executive decision support. Leveraging Generative AI, No-Code AI, and Applied Data Science, I enable organizations to adopt AI responsibly, ethically, and at scale, transforming advanced technologies into strategic advantage and measurable business impact. In parallel, I founded and lead NG Consulting, a specialized firm building intelligent enterprises across Sub-Saharan Africa through comprehensive AI transformation programs. We deliver end-to-end AI-driven enterprise transformation, intelligent automation at scale, custom AI agent design and deployment for business operations, and AI operating models with governance frameworks and strategic roadmaps. Our clients are primarily large public and private organizations seeking to modernize legacy systems, reduce operational costs, enable data-driven decision-making, and build sustainable AI capabilities with proper governance.My educational background includes specialized training in Generative AI for Business from the Rotman School of Management at the University of Toronto, complemented by deep expertise in analytics, strategy, and digital transformation built over nearly a decade of practice. This foundation allows me to bridge technical AI capabilities with tangible business outcomes, ensuring that technology serves strategic objectives rather than existing for its own sake.My core expertise spans AI strategy and organizational transformation, intelligent automation and operational efficiency, business-oriented AI agent design and deployment, AI governance and compliance in regulated sectors, and augmented intelligence for strategic decision support.
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